Miranda Kishel

Downturns are one of the most strategic times to get your business valued—if you know what to do with the information.

If a large portion of your revenue comes from just one or two customers, your business may be seen as riskier—and therefore less valuable—by buyers, lenders, or investors.

The idea of using a revenue multiple as a quick shortcut for valuation has become widespread—but it’s often dangerously oversimplified.