How to Structure Your Chart of Accounts for Valuation

Miranda Kishel
May 2
3 min read

If you’re preparing for a business valuation—whether for a sale, SBA loan, partner buyout, or strategic planning—the structure of your chart of accounts can make or break the accuracy of the process. A clean, well-organized chart helps valuation professionals quickly understand your revenue streams, expenses, assets, and liabilities.

But when your books are cluttered with vague or redundant account names, buried owner perks, or miscategorized expenses, you end up with a longer, more expensive valuation—and potentially a lower business value.

Step-by-Step: Structuring Your Chart of Accounts for Valuation

1. Start with a Standard Format

Your chart of accounts should follow a logical number-based structure, typically:

1000s: Assets
2000s: Liabilities
3000s: Equity
5000s: Revenue
6000s–7000s: Expenses

Keep it consistent and simple. Don’t reinvent the wheel.

2. Separate Direct Costs from Operating Expenses

Cost of Goods Sold (COGS) should be broken out from regular business operating expenses. This distinction is critical for calculating gross margin, which directly impacts value.

Example: Materials, packaging, and subcontractor costs should be under COGS, not lumped into general expenses.

3. Create Clear, Specific Categories

Avoid vague labels like “Miscellaneous” or “Other.” Be specific with:

Sales categories (e.g., Product A Revenue, Consulting Revenue)
Expense accounts (e.g., Software Subscriptions vs. Office Supplies)

This makes financial trends easier to analyze and benchmark.

4. Track Owner Compensation and Perks Separately

Valuation professionals normalize financials by adjusting for owner-related expenses. Make this easier by isolating:

Owner salaries
Owner benefits (health insurance, auto expenses)
Personal expenses paid through the business

This improves transparency and reduces back-and-forth with your appraiser.

5. Use Subaccounts Where It Adds Clarity

For example, under “Marketing,” create subaccounts for:

Digital Ads
Print Materials
Event Sponsorships

Subaccounts help with year-over-year comparisons and show exactly where your money goes.

6. Keep Balance Sheet Accounts Accurate

Asset accounts like equipment and vehicles should reflect original cost and accumulated depreciation, not estimated values. Align with tax standards from IRS.gov when in doubt.

Helpful Tools and Templates

QuickBooks Online default templates (customizable by industry)
IRS Publication 946 – Guidelines on capital assets and depreciation
Chart of Accounts template from your valuation expert or CPA
Benchmarking tools (like RMA or BizMiner) to validate account categories

Pro Tips from the Field

✅ Update your chart annually. Businesses evolve—your chart should too.

✅ Limit the number of active accounts. Too many = cluttered reports.

✅ Coordinate with your CPA. Make sure tax prep and valuation use the same structure.

✅ Document any custom accounts. Help your advisor understand your logic with notes or a chart legend.

Common Pitfalls

Avoid these chart-of-accounts mistakes that sabotage valuations:

Mixing personal and business expenses
Using catch-all accounts like “Other Income”
Failing to update accounts as the business grows
Recording large one-time events without context or separation

Final Checklist

Before your valuation begins, make sure your chart of accounts is:

✅ Logically structured and easy to read

✅ Free of vague or redundant categories

✅ Separated clearly between COGS, expenses, and owner compensation

✅ Updated to reflect your current business model

✅ Reviewed with a financial professional

Bottom Line

Your chart of accounts is more than a bookkeeping tool—it’s a foundational part of your business valuation. The cleaner and more organized it is, the more credible your financials will be.

Need help preparing your books for valuation? Check out our Bookkeeping service to get expert support.