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Strategic Planning for Solo Entrepreneurs: A Step-by-Step Guide
Running a business on your own can feel like juggling without a net. As a solopreneur, every decision rests on your shoulders—marketing, client management, finances, and long-term direction. Without a clear plan, it’s easy to get caught in day-to-day tasks and lose sight of growth. Strategic planning helps you create Simple Plans that give you clarity, reduce overwhelm, and position your business for sustainable success.

Miranda Kishel
Sep 283 min read


How Strategic Planning Supports Business Valuation
For many small business owners, the ultimate goal is to build a company that not only generates income today but also grows in Long-Term Value. A well-run business becomes a valuable asset that can be sold, transferred, or used to secure financing. One of the most overlooked drivers of business valuation is strategic planning.

Miranda Kishel
Sep 282 min read


Opinion: Strategic Planning Is Self-Care for Business
Most founders think of self-care as meditation, exercise, or unplugging for a weekend. But when it comes to your business, strategic planning is one of the highest forms of self-care you can give yourself. It’s not just about setting goals—it’s about creating breathing room, reducing anxiety, and building the confidence that your business is moving in the right direction.

Miranda Kishel
Sep 272 min read


How to Communicate Strategy to Your Team
As a small business owner, you already know that having a solid strategy matters. But the real challenge? Getting your team to understand it, buy into it, and act on it. Without clear Strategy Alignment, even the best ideas can fall flat. Effective Internal Communication ensures everyone rows in the same direction, avoiding wasted effort and confusion.

Miranda Kishel
Sep 262 min read


What Is a Strategic Objective?
A Strategic Objective is a clear, measurable statement of what your business wants to achieve over the long term. Think of it as a bridge between your company’s vision (the big picture of where you want to go) and the day-to-day goals that keep you moving forward. Strategic objectives are not vague aspirations — they are specific, actionable, and designed to guide decision-making across your business.

Miranda Kishel
Sep 213 min read


Myth: Strategy Is Just a Fancy Business Term
Many small business owners believe that strategy is just corporate jargon — a word consultants throw around to justify expensive reports. The assumption is that day-to-day operations, sales, and customer service matter far more than some abstract “strategy definition.”

Miranda Kishel
Sep 212 min read


Why You Should Revisit Your Plan Every 90 Days
Business moves faster than ever. Markets shift, competitors innovate, and customer expectations evolve. If your strategic plan is sitting on a shelf gathering dust, it’s not a plan—it’s a missed opportunity. That’s why I believe every small business owner should revisit their plan every 90 days.

Miranda Kishel
Sep 202 min read


Myths About Planning for Small Business
Strategic growth for entrepreneurs often gets blocked by outdated assumptions and “rules of thumb” that don’t hold up in today’s business environment. Let’s bust some of the biggest Exit Planning Myths so you can avoid costly mistakes and set your company on the right path.

Miranda Kishel
Sep 203 min read


Strategic Planning vs Tactical Planning
Business owners are constantly faced with choices that impact both the long-term direction and the day-to-day execution of their companies. Two of the most common terms that come up in Execution Planning are Strategic Planning and Tactical Planning. Understanding the difference between the two—and knowing when to use each—can mean the difference between growth that is sustainable and activity that simply keeps you busy.
In this article, we’ll break down Strategic vs Tactic

Miranda Kishel
Sep 202 min read


Guide to Creating Department-Level Strategic Plans
Most small business owners understand the importance of a company-wide strategic plan. But many skip the crucial step of breaking that plan down into department-level strategic plans. Without this layer, broad business goals often get lost in translation, leaving employees unclear on how their daily work connects to long-term growth.

Miranda Kishel
Sep 142 min read


What Is a Business Roadmap?
A Business Road Map is a high-level plan that outlines where your business is going, how you plan to get there, and what milestones you need to hit along the way. Think of it like a GPS for your company: it doesn’t list every single turn, but it gives you the direction, priorities, and sequence of major goals so your team knows what to focus on.

Miranda Kishel
Sep 132 min read


How to Prioritize Strategic Projects
As a small business owner, you are pulled in many directions—client demands, daily operations, and long-term growth goals. Without a clear system for Project Prioritization, it’s easy to lose focus on what truly drives Business Growth. Choosing the right projects at the right time ensures your limited resources—time, money, and energy—deliver the greatest impact.

Miranda Kishel
Sep 122 min read


What Is Strategic Planning?
Strategic planning is the process of setting clear goals for your business and creating a step-by-step plan to achieve them. Think of it as your business road map—it shows where you are today, where you want to go, and how you’ll get there. Unlike day-to-day operations, strategic planning focuses on long-term direction, growth, and sustainability.

Miranda Kishel
Sep 62 min read


Myth: Strategic Planning Is Only for Large Companies
Many small business owners believe that strategic planning is something only large corporations need. The assumption is that Fortune 500 companies have the resources, staff, and time to plan, while small business owners should simply “work harder” and focus on day-to-day survival.

Miranda Kishel
Sep 62 min read


FAQ: What Should Be in a Strategic Plan?
A strong strategic plan should clearly define your vision, mission, long-term goals, key priorities, measurable objectives, and the resources needed to achieve them. At its core, Strategic Plan Content typically includes: an executive summary, a mission and vision statement, a situation analysis (such as SWOT), specific goals and objectives, strategies and action steps, performance metrics, and an implementation and review process.

Miranda Kishel
Sep 62 min read


Case Study: Strategic Planning for an Assisted Living Facility
A family-owned assisted living facility wanted to expand and attract investors. The owners needed a strategic plan to guide the expansion.

Miranda Kishel
Feb 42 min read


Case Study: Strategic Planning for a Niche Fitness Studio
A fitness studio wanted to expand into corporate wellness partnerships. The owner needed a strategic plan to guide expansion, and we helped.

Miranda Kishel
Dec 31, 20242 min read


Case Study: Strategic Planning for an Organic Food Grocery Store
An organic food grocery store wanted to expand its product offerings and apply for USDA grants, but needed a strategic plan. We helped.

Miranda Kishel
Oct 17, 20242 min read


Case Study: Cash Flow Projections for an Independent Film Production Company
An independent film company needed to know if they could cover production costs of a new film. We helped with cash flow projections.

Miranda Kishel
Oct 2, 20242 min read


Case Study: Business Valuation for an Assisted Living Facility
A family-owned assisted living facility wanted a valuation to support its strategic planning and a potential sale. We helped with that.

Miranda Kishel
Sep 21, 20242 min read
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