A Valuation Is Only as Strong as Its Foundation When a business owner decides to sell, secure financing, or bring in investors, one truth becomes clear fast: you can’t value what you can’t verify.And yet, countless small business owners walk into valuation prep armed with little more than QuickBooks chaos and verbal assurances. A Valuation Is Only as Strong as Its Foundation When a business owner decides to sell, secure financing, or bring in investors, one truth becomes c