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FAQ: What’s the Best Time of Year to Create a Strategic Plan?

  • Writer: Miranda Kishel
    Miranda Kishel
  • Sep 20
  • 2 min read
Best Time of Year to Create a Strategic Plan

The best time of year to create a strategic plan is typically in the last quarter of your fiscal year (October–December for most businesses). This timing allows you to review results from the current year, set clear objectives for the next year, and align resources before January 1. However, depending on your industry, fiscal year, or growth cycle, mid-year or even rolling planning sessions may be the better fit.


Why Knowing the Best Time of Year to Create a Strategic Plan Matters


Strategic planning is one of the most impactful activities a business leader undertakes. Poor planning timing often leads to rushed decisions, disconnected goals, or missed opportunities. By choosing the right moment in your calendar to plan, you give yourself a clear runway for execution, budget alignment, and team buy-in.


Related Questions Clients Often Ask


  • Should I plan based on the calendar year or my fiscal year?

  • What if my industry has seasonal highs and lows—when should I schedule planning?

  • Is one big annual planning session better than quarterly reviews?

  • How far in advance should I involve my leadership team?

  • Do I need a facilitator, or can I lead the process myself?

Actionable Tips for Choosing the Best Timing


Here are practical steps you can take to maximize the value of your planning process:


1. Align with Your Fiscal or Calendar Year

  • If your fiscal year follows the calendar year, aim for October–December.

  • If your fiscal year ends in June, consider April–May for strategic planning.

2. Factor in Seasonal Cycles

  • Retail, hospitality, and agriculture may benefit from post-peak planning (after the holiday rush, tourism season, or harvest).

  • Professional services often plan at year-end when tax and compliance deadlines are top of mind.

3. Build in Mid-Year Reviews


Even with a strong annual plan, schedule a 6-month check-in. This helps you adjust for market shifts, new regulations, or unexpected opportunities.


4. Prepare, Don’t Just Plan


  • Begin gathering financial data, market research, and team input at least 60 days before the session.

  • Encourage your leadership team to identify what worked, what didn’t, and where opportunities lie.

  • Use a structured agenda that covers vision, goals, KPIs, and action steps.

Key Takeaway


There is no single “perfect” date for every business, but the best time to plan is before your next fiscal year begins—with enough time to prepare thoughtfully and engage your team. The real secret is consistency: commit to a planning rhythm that matches your business cycles and stick with it.


Want help building or facilitating your next planning session? Explore Development Theory's Strategic Planning Services for expert guidance.

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